Bringing personality to the plate

Created a fun, expressive caricature mascot and branding for BellyDriven—a food blog that’s all about honest cravings, bold flavours, and real food stories. The idea was to capture that “driven by hunger” emotion through a character that feels relatable, quirky, and instantly memorable.

From visual identity to brand vibe, every element was designed to reflect the love for food in its most authentic form.